Your Presence As An Executive Woman Leader
With the fast pace of qualified and experienced women in the corporate world, it is very necessary that women executives keep enhancing their profiles and professional presence – and a good platform to showcase your expertise is Linkedin. I have coached executive women who felt they needed some assistance to be more visible and connected, and I always recommend getting on Linkedin. Instagram business profile is okay for certain sectors but if you want to be noticed as a professional, then Linkedin is the best platform. So here are twenty executive hacks that you can look at and see the one/s that best suits your needs.
1. Professional Headshot: It is very important that you have a high-quality, professional headshot as your profile picture. Outfit is adviced to be corporate and have good lighting if you are taking it yourself (lots of the mobile phones have very good camera resolutions.). But advisable to get professionals to do this.
2. Compelling Headline: Craft a captivating headline that highlights your expertise and current position. For example, “Strategic Processes Leader | Driving Growth & Innovation.”
3. Summary Statement: Write a concise and engaging summary that showcases your career achievements, skills, and passion for your industry.
4. Custom URL: It is advisable to personalize your Linkedln URL to make it easy to share for connection, e.g., linkedin.com/in/YourName.
5. Rich Media: Add multimedia content like videos, presentations, or articles to showcase your work and expertise. You can also repost articles that focus on your niche offerings.
6. Skill Endorsements: To enhance your profile, request endorsements from colleagues and connections to validate your skills and expertise.
7. Recommendations: Don’t hesitate to ask for recommendations from former colleagues or team lead to add credibility to your profile.
8. Engage and Network: Regularly comment on related posts and share industry-related content to demonstrate your knowledge and engage with your network.
9. Join Groups: Join LinkedIn groups relevant to your industry and interests to connect with like-minded professionals.
10. Publish Content: Share thought leadership articles, insights, or case studies , if you can, to establish yourself as an industry authority.
11. Showcase Achievements: Highlight specific accomplishments, awards, or projects in your experience section. As it is said – If you do not blow your own trumpet, who will?
12. Use Keywords: Incorporate relevant keywords in your profile that showcases your expertise to improve searchability.
13. Connect Strategically: Connect with professionals in your industry, including colleagues, mentors, and potential partners. The platform is exactly for that purpose.
14. Customize Connection Requests: When sending connection requests, personalize your message to explain why you want to connect. It makes it easier for the other party to decide to accept your request.
15. Stay Updated: Keep your profile current by updating your accomplishments, skills, and experiences. Many people don’t showcase themselves enough. That achievement you consider ‘little’ may be the catalyst for opportunities
16. Engage with Followers: Respond to comments and messages promptly to foster meaningful connections. You can program a timeslot to do this.
17. Privacy Settings: Adjust privacy settings to control who can see your connections and other profile details.
18. LinkedIn Premium: Consider a LinkedIn Premium subscription for enhanced features and networking opportunities. Investing in yourself is not an option – I do this and so can you.
19. Leverage LinkedIn Learning: Access courses on LinkedIn Learning to continue developing your skills. Learning never stops because we are in a VUCA world where there is constant, unpredictable change in the business world – at lightening speed.
20. Measure Success: Use LinkedIn analytics to track the performance of your posts and profile views. It is quite easy to do.
In conclusion, LinkedIn is a valuable tool for professional networking and personal branding. Consistently maintaining and updating your profile will help you make meaningful connections and advance your career as a woman executive. For those seeking board positions, this enhanced profiling assists your chances to be noticed as a woman, given the fact that board membership are required to have gender inclusion.
If you need any Executive Accountability Coaching for women…..do get in touch with us at: mendresolutions@gmail.com
